Xerox 2007 Annual Report Download - page 48

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46
Our business
We operate in more than
160 countries worldwide.
Xerox develops, manufactures, markets and
supports document management systems,
supplies, and services through a variety
of distribution channels around the world.
■ Xerox North America
Xerox North America operates across the
United States and Canada.
■ DMO
Developing Markets Operations supports
more than 130 countries.
■ Xerox Europe
Xerox Europe covers 17 countries
across Europe.
■ Fuji Xerox
Fuji Xerox, an unconsolidated entity of which
we own 25%, develops, manufactures, and
distributes document management systems,
supplies and services.
The Xerox brand is a valuable resource
and continues to be recognized in the top
ten percent of all U.S. brands.
Marketing and distribution
We manage our business based on the principal business segments described earlier.
However, we have organized the marketing and selling of our products and solutions
according to geography and channel types. We sell our products and solutions directly
to customers through our worldwide sales force and through a network of independent
agents, dealers, value-added resellers and systems integrators. We use our direct sales force
to address our customers’ more advanced technology, solutions and services requirements,
and use cost-effective indirect distribution channels for basic product offerings.