Xerox 2007 Annual Report Download - page 12
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10
And our leadership team is my personal pride and joy. It’s a terrific blend of seasoned
Xerox veterans, some great additions from outside the company and some new leaders
who have emerged from our own ranks. It’s a team that leads 57,400 Xerox people who
consistently deliver on their commitments, have grown earnings in the 10 to 15 percent
range, and are determined to do whatever it takes to be successful. It is a team that
I am exceptionally proud to lead.
Rest assured that we are hardly satisfied with what we have accomplished. We love
change and hate the status quo. We embrace challenges and obstacles. We’ve developed
a culture that I like to call “problem-curious.” We want to grow faster and win more, not by
a little but by a lot. We pride ourselves on listening intently to our customers, connecting
with them on a one-to-one basis and committing to finding them the right answer for
their unique needs – not some of the time but all of the time. You’ll read more about
just that in this report – how we listen, connect and are committed to you.
Playing offense with high expectations and great opportunities
Our performance in 2008 will be driven by growing our profitable annuity stream – fueled
by color and services – and continued discipline in managing costs while generating
significant operating cash flow. And, with our strong balance sheet, we’ll focus on share
repurchase while being opportunistic in making acquisitions.
We do business in a $125 billion market that has attracted a set of competitors we
regard with great respect. We know that our customers have choices. We realize that
the better we get, the higher our customers’ expectations will get.
We are also proud but not content with our record on corporate responsibility. I invite you
to read our second Report on Global Citizenship. It’s online at www.xerox.com/citizenship.
You will see that we continue to invest in the communities in which we work and live,
that our people are active and constructive participants in making our world better, that
we have one of the most diverse workforces in the world and that we are a leader but
hardly a newcomer in the fight for a sustainable world and a greener planet.
This Annual Report to Shareholders is the first to carry our new brand identity, which we
launched the first week of 2008. Companies often use new identities in an aspirational
way – to signal what they want to become. Our launch is both a statement that we have
already arrived at a new place and a promise that our journey continues.
I truly believe that our best days are ahead of us. We are playing to our strengths,
ushering in a period of great growth for our shareholders, our customers and our people.
So, to sum it all up, here’s why I’m confident Xerox will increase value for you: