Xerox 2007 Annual Report Download - page 29

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Xerox Annual Report 2007 27
Committed
Potting Shed Creations chose
Xerox color laser printers to get
the job done. The reliable Xerox
technology adds the speed,
adaptability and affordability
that a nimble, fast-paced small
business needs.
The result for Potting Shed
Creations has been profitable
growth today with plenty of
room to grow in the future. With
the industry’s broadest portfolio
of color technology, we’re in a
unique position to do the same
for any business of any size.
Connected
People tend to think of Xerox
when they think of large
companies. True enough. But
we also bring all that is Xerox
to businesses that are modest
in size but thinking big.
Potting Shed Creations is a
perfect example. Since pack ag ing
is such an integral part of their
success, they recognized that
their labels – works of art in
themselves – needed vibrant
color, but at a cost the company
could afford.
With orders for one of their
products running from just
a few to many hundreds at
any given time, they also
needed flexibility that only
an easy-to-use office printer
can provide. That meant the
ability to print labels, brochures
and other materials that are
high in quality and low in cost.
Listening
Potting Shed Creations’ business
is growing, in many more ways
than one. Gardeners, interior
decorators, landscape designers
and gift-givers have come to rely
on the company for an array of
organic bulbs, plants and seeds.
From a converted school
in Idaho’s panhandle,
the business has gone global
through specialty distributors
and selling online at
www.pottingshedcreations.com.
One of its main reasons for
success? Packaging. Imaginative,
decorative, enticing, eco-friendly
packaging. Who can resist the
seeds for a scatter garden when
they come adorned with birds,
butterflies and bows?
The question to us was how
Xerox technology could make
their continued growth just
as irresistible.
Helping to grow
a growing business.