Xerox 2007 Annual Report Download - page 32

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30
Overview
References in this section to “we,” “us,” “our,” the “Company” and “Xerox” refer to Xerox
Corporation and its subsidiaries unless the context specifi cally states or implies otherwise.
The document industry is transitioning to digital systems, to color, and to an increased
reliance on electronic documents. More and more, businesses are creating and storing
documents digitally and using the Internet to exchange electronic documents. We believe
these trends play to the strengths of our product and service offerings and represent
opportunities for future growth in the $125 billion market we serve.
In our core markets of Production and Offi ce, we are well-positioned to lead in this large
and growing market through our four growth planks:
• Accelerate the adoption of color
• Lead with services in large enterprises
• Drive the New Business of Printing®
• Expand participation in small/mid-size business market
We are a $17.2 billion technology and services
enterprise and a leader in the global document
market. We develop, manufacture, market, service and
fi nance a complete range of document equipment,
software, solutions and services.
Our business