Xerox 2007 Annual Report Download - page 39

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Xerox Annual Report 2007 37
Our 2007 Production accomplishments
Right business model
• Profi tAccelerator™ – this robust set of tools and programs designed to maximize our
customer’s investment in digital printing equipment expanded in 2007 to now include
more than 75 tools. It brings together Xerox’s unparalleled experience and expertise,
world-class resources and industry-leading support. Some of the newest additions
include an audio sales training course, a kit to assist customers pursuing the digital
book opportunity, and a new fi nancial modeling tool that will increase productivity
and achieve cost and effi ciency savings.
• New Business of Printing Services – Business Development Services were built in
response to customer requirements and will provide both training and professional
services to help print providers increase page volume and revenue. The three initial
services offerings are developing a digital marketing plan, selling one-to-one marketing
campaigns and web-to-print jobs, and training and managing a digital sales force. The
offerings are executed by a dedicated team of Xerox business development consultants
and industry experts.
Right workfl ow
With our Freefl ow™ digital workfl ow collection our customers can improve effi ciency
for everything from content creation and management to production and fulfi llment.
In 2007 the FreeFlow suite of workfl ow software was enhanced to uniquely enable our
customers to connect with print users 24 hours a day, 7 days a week, reduce costs, and
enable new applications and revenue streams. A few highlights include:
• Xerox FreeFlow Process Manager 6.0 – software that provides automated, “touchless”
fi le preparation and decision making to automate prepress and eliminate manual
production steps.
• Xerox FreeFlow Variable Information Suite 6.0 – software that delivers the maximum
productivity for personalized and customized documents. The software also now
supports award winning specialty effects that help print providers minimize document
security concerns while enabling new applications. These effects include MicroText
marks, Correlation Marks, Glossmark®, FlorescentMark, and InfraRed text.
• FreeFlow Print Server – a newly launched, powerful print server that delivers superior
performance, advanced workfl ow interoperability, state-of-the-art color management,
and a common workfl ow for Xerox production printers.