Xerox 2007 Annual Report Download - page 38

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36
Production
We provide high-end digital monochrome and color systems designed for customers in the
graphic communications industry and for large enterprises. These high-end devices enable
digital on-demand printing, digital full-color printing, and enterprise printing. We are the
only manufacturer in the market that offers a complete family of cut sheet monochrome
production systems from 65 to 288 pages per minute (ppm), color production systems
from 40 to 110 ppm, and a complete line of continuous feed printers from 250 to 1,064
ppm. In addition, we offer a variety of pre-press and post-press options and the industry’s
broadest set of workfl ow software.
With our Freefl ow™ digital workfl ow collection, our customers can improve all aspects of
their processes, from content creation and management to production and fulfi llment.
Our digital technology, combined with total document solutions and services that enable
personalization and printing on demand, delivers value that improves our customers’
business results.
Our 2007 Production goals
Our 2007 goals for our Production segment were to continue strengthening our leadership
position in monochrome and color and to build on the power of digital printing in the
eligible offset market. Our “New Business of Printing” strategy complements the traditional
offset market and continues to transform our industry. We are enabling print providers
in graphic communications and large enterprises to profi t and grow by meeting their
customers’ specifi c business needs with just-in-time, one-to-one and e-based services –
rather than simply manufacturing a printed piece. Having the right business model, the
right workfl ow, and the right technology are fundamental to this transformation.
In 2007 we launched an application-focused program to assist our customers implement
solutions in four major categories. The “Can Do” program provides our customers live
end-to-end applications for: Collaterals by Request, Books, Transactional/Promotional
and Direct Mail.
We continued to increase installations of our fl agship Digital Color Production Presses.
In April 2007, according to estimates by InfoTrends, a leading independent research
rm, Xerox’s installed base of DocuColor and iGen3 presses accounted for approximately
50 percent of the total worldwide page volume printed by high speed production
color printers. We are the industry leader in the number of pages produced on digital
production color presses, with our fl agship Xerox iGen3 Digital Production Press and
DocuColor® Digital Presses.
In 2007, we continued to build on our unmatched product breadth, world class market
and business development tools and integrated end-to-end applications. Below are some
of the key accomplishments that enabled us to reach our goals:
Our business