US Cellular 2015 Annual Report Download - page 35
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31MAR201601464080
11MAR201618514268
11MAR201618514135
BUSINESS OVERVIEW
TDS Telecom entered the cable business with the acquisition of Baja on August 1, 2013 and the acquisition of
BendBroadband on September 1, 2014. TDS Telecom’s strategy is to expand its broadband services while leveraging its
core competencies in network management and customer focus. TDS Telecom seeks to be the leading provider of
broadband and video services in its targeted markets.
OPERATIONAL OVERVIEW
Broadband 36%
Video 33%
Voice 17%
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2013 2014 2015
Broadband
Video
Voice
Market Penetration is calculated by dividing Cable connections grew 5% in 2015 with increases in broadband and voice outpacing
the number of customer connections by the declines in video. The growth in 2014 was due primarily to the acquisition of
service addresses passed. BendBroadband.
27
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
CABLE OPERATIONS
Market Penetration Cable Connections