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12MAR201609462001
11MAR201618514709
OPERATIONAL OVERVIEW
2013 2014 2015
Gross Additions 697,000 940,000 831,000
Net Additions (Losses) (325,000) 31,000 111,000
Churn 1.8% 1.8% 1.4%
Postpaid customers –
end of period 4,267,000 4,298,000 4,409,000
8%
Postpaid
Prepaid
92%
2015-2014 Commentary 2014-2013 Commentary
Postpaid customers comprised approximately 92% of Postpaid customers comprised approximately 93% of
U.S. Cellular’s retail customers at December 31, 2015. U.S. Cellular’s retail customers at December 31, 2014.
U.S. Cellular believes the increase in net additions in Postpaid churn in 2013 and the first half of 2014 was
2015 is a result of competitive products and services adversely affected by the billing system conversion in
priced to offer the best value to customers, improved 2013; however it improved over the course of 2014.
speed to market for product offerings, and expanded
equipment installment plan offerings. U.S. Cellular also
believes postpaid churn continued to decline from 2014
levels due to an improved customer experience and
strong retention programs. Total retail customers at the
period ended December 31, 2015, 2014 and 2013 were
4,796,000, 4,646,000 and 4,610,000, respectively.
11
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Retail Customer Composition
December 31, 2015 Postpaid Customer Results