US Cellular 2015 Annual Report Download - page 2

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Honoring Our Founder
“ A deep-rooted conviction
of mine has always been
that the customer is king.”
– LeRoy Carlson, 1989,
TDS: The First Twenty Years
“ Roy has always had the ability
to anticipate the rapidly
changing telecommunications
industry – a skill that was
invaluable as we founded
U.S. Cellular. His willingness
to embrace change, combined
with his commitment to
providing the customer with
outstanding service, will
forever motivate and inspire
U.S. Cellular.”
– Kenneth Meyers, CEO – U.S. Cellular
U.S. Cellular® celebrates the 100th birthday of our founder, LeRoy (Roy) T. Carlson. His
vision, leadership, values, and business principles set the foundation for the company that
U.S. Cellular is today. Roy’s belief in delivering exceptional customer service and the latest
technology, and his unwavering commitment to the nation’s rural and suburban communities
are still the focus of our business; they provide the basis on which U.S. Cellular will continue
to grow our business and serve the needs of our customers, associates and shareholders.
“ The concept I had in mind
was simple: bring together a
group of small, primarily rural,
telephone companies whose
skills, strengths and assets
could be shared by all.”
– LeRoy Carlson, 1989, TDS: The First
Twenty Years
“ The key to harnessing
the business power and
potential of communications
technology is to respect and
understand the people who
use, develop and support it.”
– LeRoy Carlson, 2002 KPMG Illinois
High Tech Awards ceremony
“ The people who live in these
rural and suburban areas
should have the same and
equal access to the full range
of technological advances
available today as those
enjoyed by people who live
in urban areas.”
– LeRoy Carlson, 1979, TDS Annual Report