US Cellular 2015 Annual Report Download - page 30

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12MAR201602143799
12MAR201601532774 12MAR201601533250
BUSINESS OVERVIEW
TDS Telecom’s Wireline business provides broadband, video and voice services. These services are provided to
residential, commercial, and wholesale customers in a mix of rural, small town and suburban markets, with the largest
concentration of its customers in the Upper Midwest and the Southeast. TDS Telecom’s strategy is to offer its residential
customers broadband, video, and voice services through value-added bundling. In its commercial business TDS
Telecom’s focus is on small- to medium-sized businesses and its sales efforts emphasize advanced IP-based voice and
data services.
OPERATIONAL OVERVIEW
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2013 2014 2015
>5 Mb
>10 Mb
>25 Mb
$40.53
$41.22
$42.13
$39
$40
$41
$42
$43
2013 2014 2015
Residential broadband customers are increasingly choosing higher speeds in ILEC markets with 47% choosing speeds
of 10 Mbps or greater, and 16% choosing speeds of 25 Mbps or greater, driving increases in average revenue per
connection.
22
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
WIRELINE OPERATIONS
ILEC Residential Customers by Broadband Speeds Wireline Residential Revenue per Connection