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ROGERS COMMUNICATIONS INC. 2009 ANNUAL REPORT 103
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
Amortization of brand names, subscriber bases, roaming
agreements, dealer networks, wholesale agreements and marketing
agreements amounted to $181 million for the year ended December
31, 2009 (2008 – $280 million).
During 2009, broadcast licences increased by $26 million as a result
of acquisitions and adjustments to previously recorded purchase
price allocations, and decreased by $5 million to reflect impairment
of the carrying amount of the CIKZ Kitchener and OMNI broadcast
licenses (note 11(a)(ii)). On July 29, 2009, the Company acquired
the radio license for CFDR-AM Halifax from Newcap Inc. for cash
consideration of $5 million and its CIGM-AM Sudbury radio licence,
valued at $2 million.
During 2009, brand names decreased by $3 million to reflect the full
amortization and removal of a trademark.
During 2009, subscriber bases increased by $2 million as a result of
Media acquisitions.
During 2008, the Company participated in the Advanced Wireless
Services spectrum auction in Canada which concluded on July 21,
2008, and acquired 20 MHz of spectrum across all 13 provinces and
territories. The payments made to Industry Canada for the spectrum
during the year ended December 31, 2008, totalled approximately
$1,002 million. In addition, $6 million of incremental costs associated
with the acquisition of the spectrum licences were capitalized,
resulting in a total cost of $1,008 million. This amount has been
recorded as part of the spectrum licences. The Company has
determined that these licences have indefinite lives for accounting
purposes and are, therefore, not being amortized.
During 2008, broadcast licences increased by $17 million as a
result of acquisitions and decreased by $75 million to reflect
impairment of the carrying amount of the Citytv broadcast licence
(note 11(a)(ii)).
During 2008, brand names decreased by $14 million to reflect
impairment of the carrying amount of the Citytv brand name
(note 11(a)(ii)).
During 2008, subscriber bases increased by $13 million resulting
from the acquisition of Aurora Cable (note 4(b)(ii)).
During 2008, the valuation of intangible assets acquired as part of
the Citytv acquisition was finalized (note 4(b)(v)). This resulted in a
$6 million increase in advertising bookings.
2009 2008
Number Description
Carrying
value
Carrying
value
Publicly traded companies, at quoted market value:
Cogeco Cable Inc. 9,795,675 (2008 – 6,595,675) Subordinate Voting Common shares $ 343 $ 228
Cogeco Inc. 5,023,300 (2008 – 3,399,800) Subordinate Voting Common shares 144 85
Other publicly traded companies 96
496 319
Private companies, at cost 18 17
Investments accounted for by the equity method 33 7
$ 547 $ 343
12. INVESTMENTS:
In 2009, the Company acquired 3,200,000 Subordinate Voting
common shares of Cogeco Cable Inc. for aggregate consideration
of $117 million and 1,623,500 Subordinate Voting common shares of
Cogeco Inc. for aggregate consideration of $46 million.