Rogers 2009 Annual Report Download - page 3

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For a detailed discussion of our financial and operating metrics and results, please see the accompanying MD&A later in this report.
55%
33%
12%
Wireless
Cable
Media
70%
6%
20%
Postpaid Voice
Equipment sales
Wireless Data
4%Prepaid Voice
11.711.310.1
200920082007
6.76.35.5
200920082007
4.44.13.7
200920082007
200
00
0
8
8
200
00
0
7
7
3.02.82.6
200920082007
45%
Core Cable
13%
Home Phone
10%
Retail
12%
Business Solutions
20%
High-Speed Internet
3.93.83.6
200920082007
1.31.21.0
200920082007
86%
14%
Sports Entertainment
Core Media
1.401.501.32
200920082007
0.120.140.18
200920082007
Rogers Communications Inc. at a glance
ADJUSTED OPERATING PROFIT
($ in billions)
FY2009 REVENUE:
$11.7 billion
REVENUE
($ in billions)
ROGERS COMMUNICATIONS
Rogers Communications (TSX: RCI; NYSE: RCI) is a diversifi ed
Canadian communications and media company. As discussed in
the following pages, Rogers Communications is engaged in three
primary lines of business through its wholly owned subsidiaries
Rogers Wireless, Rogers Cable and Rogers Media.
ADJUSTED OPERATING PROFIT
($ in billions)
FY2009 REVENUE:
$6.7 billion
REVENUE
($ in billions)
WIRELESS
Rogers Wireless provides wireless voice and data communications
services across Canada to 8.5 million customers under both the
Rogers Wireless and Fido brands. Rogers Wireless is Canada’s largest
wireless provider and the only national carrier operating on both
the global standard GSM and highly advanced 3G HSPA+ technology
platforms. Rogers Wireless is Canada’s leader in innovative
wireless voice and data services, and provides customers with the
best and latest wireless devices and applications. In addition to
providing seamless wireless roaming across the U.S. and more
than 200 countries internationally, Rogers Wireless also provides
wireless broadband services across Canada utilizing its 2.5 GHz
fi xed wireless spectrum.
ADJUSTED OPERATING PROFIT
($ in billions)
FY2009 REVENUE:
$3.9 billion
REVENUE
($ in billions)
CABLE
Rogers Cable is a leading Canadian cable services provider, whose
territory covers approximately 3.5 million homes in Ontario,
New Brunswick and Newfoundland and Labrador with 63% basic
penetration of its homes passed. Its advanced digital two-way
hybrid fi bre-coax network provides the leading selection of
on-demand and high-defi nition television programming including
an extensive line-up of sports and multicultural programming.
Rogers Cable pioneered high-speed Internet access and now 71%
of its television customers subscribe to its high-speed Internet
service, while Rogers Cable boasts 1.2 million residential and
business telephony subscribers. Rogers Cable also operates a retail
distribution chain which offers Rogers branded wireless, cable and
home entertainment products and services.
ADJUSTED OPERATING PROFIT
($ in billions)
FY2009 REVENUE:
$1.4 billion
REVENUE
($ in billions)
MEDIA
Rogers Media is Canada’s premier combination of category-leading
radio and television broadcasting, publishing, sports entertainment
and on-line properties. Its Radio group operates 54 radio stations
across Canada, while its Television properties include the fi ve-
station Citytv network; its fi ve multicultural OMNI television
stations; Rogers Sportsnet, a specialty sports television service
licenced to provide regional sports programming across Canada;
and The Shopping Channel, Canada’s only nationally televised
shopping service. Media’s Publishing group produces 70 well-known
consumer magazines and trade and professional publications in
Canada. Media’s Sports Entertainment assets include the Toronto
Blue Jays Baseball Club and Rogers Centre, Canada’s largest sports
and entertainment facility.
Wireless Cable Media
Rogers Communications