Rogers 2009 Annual Report Download - page 10

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YOUTH SPORTS
SUPPORTED
BY ROGERS
NAME: Jamie
ROGERS MULTICULTURAL
PROGRAMMING MAKES
COMMUNITIES FEEL
MORE LIKE HOME
RECYCLES USED CELL PHONES
TO SUPPORT FOOD BANKS
A PUBLISHING LEADER
IN ENVIRONMENTAL
PAPER SOURCING
ROGERS IS
COMMUNITY
TELEVISION
ONE OF CANADA’S
LARGEST
EMPLOYERS
ROGERS PROMOTES ONLINE BILLING TO SAVE
PAPER AND REDUCE CARBON FOOTPRINT
VOLUNTEERS AT ROGERS-SUPPORTED
UNITED WAY AGENCY WITH MOM
ROGERS IS AN
IMAGINE CANADA
CARING COMPANY
COMMITTED TO
DONATING OVER
1% OF PRE-TAX
EARNINGS TO
CHARITY
SUPPORTS AND COVERS
THOUSANDS OF
COMMUNITY EVENTS
THROUGHOUT
THE YEAR
ROGERS COMMUNICATIONS INC. 2009 ANNUAL REPORT 13
> 8 years old
> Dreams of the big leagues
> Loves cheering on the Jays
at Rogers Centre
> Plants trees with Scouts
> Likes carrots dipped in chocolate
12 ROGERS COMMUNICATIONS INC. 2009 ANNUAL REPORT
We’re helping
define community
support and
global
sustainability
Rogers supports a broad array
of community and sustainability
initiatives. In local communities,
Rogers supports programs that are
dedicated to keeping children and
families healthy, nourished, safe and
active – kids’ sports, the recovery of lost
children, local food banks and Rogers
Pumpkin Patrol on Halloween night.
Rogers sponsors a range of community
events to help organizations such as
the Hospital for Sick Children, Easter
Seals, and many more. Our 34 Rogers
TV cable stations produce more than
15,000 hours of local programming
involving over 29,000 community groups,
including coverage of local charitable
events and the donation of media and
advertising resources. And Rogers’
Jolly Trolley program provides innovative
new mobile entertainment units to 35
children’s hospitals from coast-to-coast.
In the procurement supply chain,
Rogers continually works with its
partners through its agreements,
relationships and code of conduct to
assure adherence to and enhancement
of sound sourcing, production and
recycling standards. Our objective is
simple yet crucial – to ensure respon-
sible, efficient use of natural resources
while at the same time reducing
environmental impacts and ensuring
regulatory compliance wherever
we and our partners operate.