Lexmark 2015 Annual Report Download - page 15

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• Seasonality — ISS
ISS experiences some seasonal market trends in the sale of its products and services. For example, ISS’ sales are often stronger during
the second half of the year and ISS’ sales in Europe are often weaker in the summer months.
Segment Information — Enterprise Software
• Products — Enterprise Software
Enterprise Software offers an integrated suite of ECM, BPM, DOM/CCM that includes case management, electronic signature,
process analytics, information and application integration, intelligent content capture and data extraction, enterprise search software
and medical imaging VNA software products and solutions.
o Software and solutions
Enterprise Software captures, extracts and integrates information into the business process on a unified platform that combines
capture, mobility, process and content management, collaboration, search and analytics. These components are developed and
maintained by Enterprise Software.
In 2015, Enterprise Software acquired two new software companies to enhance the software portfolio. Claron is a leading provider of
medical image viewing, distribution, sharing and collaboration software technology. With the addition of Claron in January of 2015,
Enterprise Software expands its offering to healthcare providers by enabling referring physicians and clinicians to access, view and
collaborate on patient information and medical images that reside outside the EMR systems, while concurrently image-enabling the
EMR and providing easy Web-based access via desktop and mobile devices. In May of 2015, Enterprise Software strengthened its
position in the enterprise content and process management space with the acquisition of Kofax, a leading provider of smart process
applications. The addition of Kofax enhances Lexmark’s industry-leading ECM and BPM offerings. In the capture technology field,
the combination of Kofax’s smart process applications with Perceptive Intelligent Capture will create the broadest and deepest
portfolio of capture solutions in the market, ranging from Web portals and mobile devices to smart MFPs.
Enterprise Software has continued to enhance its position in the healthcare industry by strengthening its VNA technology which will
enable doctors and other clinicians at the point of care to easily share medical images across organizations for viewing and
collaborating with other clinicians, in addition to storing those images.
Enterprise Software also continued to expand its solutions for the banking and insurance industry with the release of Onboarding
Agility 1.0 and Claims Agility 1.0. The Onboarding Agility solution enables faster account openings via multi-channel and mobile
onboarding. Claims Agility provides customer-facing employees, agents, brokers, adjusters and service organizations with a powerful
scan-to-process platform that is specifically designed to speed claims processing, improve accuracy and reduce costs.
Enterprise Software strengthened its leadership position in Higher Education with improvements to the Intelligent Capture for
Transcripts solution. The integrated solution utilizes the intelligent data capture engine to capture student information and reduce the
manual processing times of transcripts. In 2015, Enterprise Software enhanced its offering with the initial launch of High School
course extraction that allows institutions to have access to data that was previously too cumbersome to extract.
In 2015, Enterprise Software also announced new versions of the Retail Publishing Platform (v9.5) as well as the new Digital Endcap
and Digital Menu Boards to expand its solutions in the retail industry. Both of these solutions provide a broader set of signage
capabilities that allow retail customers to include up-to-date and rich product content on their signs and displays.
Enterprise Software also released Kofax SignDoc 1.0, which enables customers in any industry to electronic signature-enable any
business process, which significantly reduces paper-related costs, including storage and routing. In addition to major releases and
enhancements to industry solutions, Enterprise Software also made numerous product updates to platform capabilities, including
intelligent content capture and data extraction, ECM, BPM, enterprise search, process analytics, file sync and share and integration.
• Marketing and Distribution — Enterprise Software
In April 2015, the Company announced a strategic rebranding action to unify and strengthen the market presence of the Company’s
information technology portfolio of enterprise software, print hardware and MPS. As part of the rebranding action, the Company
elected to change the name of its Perceptive Software segment to Enterprise Software. Certain software products will still include the
Perceptive Software name.
Enterprise Software uses a direct to market sales and demand generation approach, employing internal sales and marketing teams that
are segmented by industry sector — specifically healthcare, public sector (which includes higher education and government), and
commercial, which spans areas such as retail, banking, insurance and manufacturing. Enterprise Software has primary business offices