Blackberry 2015 Annual Report Download - page 203
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53
Contents
Q: A news reporter sent me a
social media invite and asked
to chat. What is the harm
in accepting?
A: The invite carries significant risk
that what you say might be taken as
your speaking on behalf of BlackBerry
or as a BlackBerry representative. As a
publicly-traded company in a high visibility
industry, it is vital that we communicate
to the media, the investment community
and the general public in a consistent,
considered manner, and only through
those employees designated to act as
BlackBerry spokespersons. You should
respectfully decline the invite.
Q: I read a tech news story with incorrect
information about a rumored BlackBerry
product. Can I post a comment?
A: No, you should never comment about rumors
about BlackBerry, or do anything else that would
disclose confidential company information. Instead,
share the story link with BlackBerry’s Social Media
or PR team.
Q: I post on social media channels using my personal account after work, sometimes
about technology or telecommunications. Is that ok?
A: If your posts could lead to confusion on whether you are speaking on behalf of BlackBerry, consider
providing a disclosure statement such as, “I work for BlackBerry. The opinions expressed here are my own
and don’t necessarily represent those of my employer.” Otherwise, follow BlackBerry corporate disclosure
policies and use your common sense.