Blackberry 2015 Annual Report Download - page 15

Table of Contents
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• Delivered four BlackBerry 10 smartphones, including models with touchscreen and physical keyboards in various sizes
including:
• the BlackBerry Q10 and BlackBerry Q5 featuring a physical QWERTY keyboard and touchscreen,
• the BlackBerry Z30 featuring a 5” display and BlackBerry 10.2 operating system, and
• the elite, all-touch Porsche Design P’9982;
• Launched the BlackBerry 9720 smartphone to support the BlackBerry 7 market;
• Announced in August 2013 that DISA had given BlackBerry Z10 and Q10 smartphones with BES10 the Authority to
Operate (“ATO”) on Department of Defense (“DoD”) networks, being the first MDM provider to obtain an ATO and in
March 2014 announced that BlackBerry had become the first mobility solution to receive Full Operational Capability
(“FOC”) to run on DoD networks;
• Launched Secure Work Space for iOS and Android;
• Launched BBM Channels for BlackBerry smartphones to extend the BBM experience to brands, artists, businesses and
communities, connecting consumers and groups in real-time;
• Enabled Secure Enterprise Instant Messaging on BlackBerry 10 smartphones. BlackBerry Enterprise Instant Messaging
3.0 supports secure instant messaging and collaboration with Microsoft Lync, Microsoft Office Communication Server
and IBM Lotus Sametime;
• Announced the change of the Company’s name from Research In Motion Limited to BlackBerry Limited;
• Announced the retirement of Mike Lazaridis as Vice-Chair of the Board, effective May 1, 2013; and
• Continued to implement the cost savings and process-improving initiatives started in the prior fiscal year to drive greater
efficiency throughout the Company, and redirect capital from these savings to areas of investment.
Fiscal 2013:
• Introduced the re-designed, re-engineered, and re-invented BlackBerry 10 platform. Two new Long Term Evolution-
enabled (“LTE”) smartphones powered by the BlackBerry 10 OS, the BlackBerry Z10 (all-touch) and BlackBerry
Q10 (touch with physical keyboard), were introduced;
• Began to operate around the world under the iconic name “BlackBerry”;
• Commenced trading under the ticker symbols “BB” on the Toronto Stock Exchange (the “TSX”) and “BBRY” on
the NASDAQ Global Select Market (“NASDAQ”);
• Introduced new services and features for BlackBerry 10 smartphones, including: BlackBerry Hub, BlackBerry Flow,
BBM voice calling and video chat, Time Shift, Story Maker and BlackBerry Remember;
• Improved the BlackBerry World content distribution platform and announced commitments to the BlackBerry 10
platform from many leading application providers;
• Launched BES10, the Company’s new enterprise mobility management solution;
• Launched the BlackBerry 10 Ready program to help enterprise customers prepare their environments for
BlackBerry 10;
• Launched BBM Voice, a free update that allows customers to make free voice calls to other BBM customers over a
Wi-Fi connection;
• Received Federal Information Processing Standard 140-2 certification for the BlackBerry 10 platform;
• Built momentum in the developer community through 44 BlackBerry Jam sessions in 37 countries, attracting more
than 9,300 attendees;
• Commenced the CORE program which drove significant improvements and efficiencies across all functions in the
Company’s organization;
• Surpassed the CORE objective of reducing operating costs by $1 billion compared to the Q4 fiscal 2012 run rate,
one quarter ahead of initial targets;
• Selected by EnStream to provide its Secure Element Manager solution to manage credentials on wireless handsets in
Canada that support NFC Service;
• Launched affordable new BlackBerry 7 smartphones (the BlackBerry Curve 9300 series) for customers in several
markets, including the U.S., Vietnam, Singapore, Kenya, Nigeria, Malaysia, South Africa, the Caribbean region,
Latin America, India, the Philippines and Indonesia;
• Launched the BlackBerry Partners for enterprise portal to support independent software vendors, system integrators,
application hosters, professional services organizations as well as corporate developers looking to enable or deploy
BlackBerry 10 applications and services for enterprise customers;
• Launched the 4G LTE BlackBerry PlayBook tablet with built-in support for cellular networks;
• Appointed Kristian Tear as Chief Operating Officer, Frank Boulben as Chief Marketing Officer and Steve
Zipperstein as Chief Legal Officer; and
• Announced three new members of the Board: Timothy Dattels, Richard “Dick” Lynch and Bert Nordberg.