Blackberry 2015 Annual Report Download - page 153

Contents 3
BlackBerry’s business is based on trust. Since the early days
of BlackBerry, customers have extended us the highest trust
by allowing our solution inside their firewalled networks. They
trust us to secure their most valuable information. They trust
us to help them meet the range of demanding regulatory,
compliance and legal requirements in sectors like finance,
health and government. It has taken years to build this legacy
of trust. We have earned it by delivering trustworthy products
– and by conducting our business ethically and responsibly.
To maintain this trust, everyone at BlackBerry must
continually demonstrate that we are an ethical company.
We are judged by our collective and individual behavior.
Whether our dealings are with government regulators and
law enforcement or an increasingly socially conscious buying
public – our stakeholders are watching us. That means,
every day, we need to show that we are exemplary corporate
citizens with a strong commitment to comply with, or exceed,
all legal, regulatory, and ethical requirements.
To help every person who conducts business on behalf of
BlackBerry understand what’s expected of them, we have
prepared a Code of Business Standards and Principles
(BS&P). The BS&P sets forth the standards by which we
conduct our operations. It is important to the long term health
of our business. That is why all of us, including members of
the Board of Directors, ocers, employees and independent
contractors who conduct business on behalf of BlackBerry
are asked to acknowledge that we have read, understand
and will comply with the BS&P.
Ethical behavior is not just a set of dos and don’ts. The
BS&P is no substitute for good judgment and cannot cover
every situation we may encounter in our daily work. When
in doubt, seek guidance from the resources referred to in
the BS&P. And when you see something you believe to be
in violation of or inconsistent with the BS&P, say something.
You are the first line of defense in protecting BlackBerry
from misconduct or ethical breakdowns.
I take business ethics very seriously, and that commitment
is shared by the Board of Directors. Our standards and
principles will be enforced fairly and consistently, keeping
in mind that individuals with responsibility are held to
higher standards.
The reputation and success of BlackBerry depends on
maintaining a very high standard of conduct. Please
review our BS&P and, more importantly, make sure they
are reflected in your everyday behavior.
John Chen
Executive Chairman and Chief Executive Ocer, BlackBerry
An Introduction from John Chen