Blackberry 2015 Annual Report Download - page 20

Table of Contents
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device provided by the company. Work usage of voice, SMS and data can be charged to the company while all other
usage is charged directly to the employee, with no need to file and process expense reports or pay stipends. The
solution covers voice, SMS and data and operates while in the home network as well as in roaming situations.
These new services complement existing services such as BBM Protected, which was launched in June 2014, and the Company
believes these services bring regulated industries the most secure and reliable real-time mobile messaging experience in the
industry.
BlackBerry has also partnered to better serve enterprise customers. In November 2014, the Company announced an agreement
with Salesforce to connect its leading customer relationship management platform to BlackBerry’s EMM solutions. On the
same day, the Company also announced a partnership with Samsung to provide a tightly integrated, end-to-end secure solution
that brings together BES12 with Samsung Galaxy smartphones and tablets that are embedded with Samsung KNOX.
With security and productivity at the forefront, BlackBerry smartphones continue to be a device of choice in enterprise. To
provide companies with more choice, BlackBerry announced in May 2014 that it would open the BlackBerry 10 operating
system to multiple MDM platforms, allowing vendors such as AirWatch, Citrix, IBM and SAP to manage BlackBerry devices.
BlackBerry 10 Smartphones
The Company’s current smartphones are powered by the BlackBerry 10 OS.
BlackBerry smartphones are available from hundreds of carriers and indirect channels, through a range of distribution partners,
and are designed to operate on a variety of carrier networks, including HSPA/HSPA+/UMTS, GSM/GPRS/EDGE, CDMA/Ev-
DO, and iDEN. In certain markets, BlackBerry smartphones are also available directly from the Company at
ShopBlackBerry.com.
In fiscal 2015, the Company launched four new smartphones:
• BlackBerry Classic - features a touchpad, a physical QWERTY keyboard and a 3.5” square display, and upgrades the
BlackBerry Bold 9900 experience with three times faster browsing, 60% more screen space, 50% longer battery and a
greater variety of applications available through BlackBerry World and the Amazon Appstore.
• BlackBerry Passport - features a 4.5” square touch screen, the industry’s first touch-enabled keyboard, and up to a 30
hour battery life, and includes pre-loaded applications such as BlackBerry Blend, BlackBerry Assistant and the
Amazon Appstore.
• BlackBerry Z3 - features a 5” display, long lasting battery, and the best typing experience on a virtual keyboard. It is
also the first smartphone to have been developed under the Company’s strategic partnership with Foxconn.
• Porsche Design P'9983 - is a luxury smartphone combining the unique stylish design of the Porsche Design brand
with BlackBerry10 technology, and includes pre-loaded applications such as BlackBerry Blend, BlackBerry Assistant
and the Amazon Appstore.
The Company also launched new versions of its BlackBerry 10 smartphone platform in fiscal 2015. The BlackBerry 10 OS
offers new enhancements, including BlackBerry Blend, BlackBerry Assistant, battery boosting technology, plus improvements
to the BlackBerry Hub, Calendar, Camera, Multimedia and more. The latest version, BlackBerry 10.3.1, also includes access to
dual app stores, offering access to hundreds of thousands of apps through BlackBerry World and the Amazon Appstore.
BlackBerry World is a content distribution storefront managed by the Company that enables developers to reach BlackBerry
subscribers around the world. Launched on April 1, 2009, BlackBerry World is now available in over 177 markets and supports
48 currencies and 37 languages. In fiscal 2015, BlackBerry brought the Amazon Appstore to the platform with the launch of
the BlackBerry 10.3 operating system, greatly expanding access to thousands of the most popular apps and games. With more
than 240,000 Android applications in the Amazon Appstore worldwide, BlackBerry 10 customers gain access to popular apps
such as Pinterest, Candy Crush Saga and Kindle.
BlackBerry Technology Solutions
The BTS business encompasses many of BlackBerry’s technology assets, including QNX (embedded software), Certicom
(cryptography applications) and Paratek (RF antenna tuning), as well as BlackBerry’s extensive patent portfolio.
The BTS business is also responsible for the BlackBerry IoT Platform. Initially targeting the automotive and asset tracking
industries, the BlackBerry IoT Platform will leverage BlackBerry’s extensive technology portfolio, extending its best-in-class
security and reliability to emerging Internet of Things (IoT) applications.
The QNX unit of BTS delivers middleware, development tools, realtime operating system software and services for superior
embedded design.