Vodafone 2010 Annual Report Download - page 3

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For more information, visit:
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Vodafone Group Plc Annual Report 2010 1
Executive summary
Highlights
Revenue Financial highlights
Operational highlights
Adjusted operating profit
Free cash flow
Proportionate mobile customers
Group highlights for the 2010 financial year
Total revenue of £44.5 billion, up 8.4%, with improving trends in most
markets through the year.
Adjusted operating profit of £11.5 billion, a 2.5% decrease in a
recessionary environment.
Data revenue exceeded £4 billion for the first time and is now 10%
of service revenue.
£1 billion cost reduction programme delivered a year ahead of schedule;
further £1 billion programme now underway.
Final dividend per share of 5.65 pence, resulting in a total for the year
of 8.31 pence, up 7%.
Higher dividends supported by £7.2 billion of free cash flow, an increase
of 26.5%.
We are one of the world’s largest mobile communications companies by
revenue with 341.1 million proportionate mobile customers, up 12.7%
during the year.
Improved performance in emerging markets with increasing revenue
market share in India, Turkey and South Africa during the year.
Expanded fixed broadband customer base to 5.6 million, up 1 million
during the year.
Comprehensive smartphone range, including the iPhone, BlackBerry ®
Bold and Samsung H1.
Launch of Vodafone 360, a new internet service for the mobile and internet.
High speed mobile broadband network with peak speeds of up to
28.8 Mbps.
£11.5bn
2.5% decrease
£44.5bn
8.4% growth
£7.2bn
26.5% growth
341.1m
12.7% growth