Vodafone 2010 Annual Report Download - page 18

201020092008
24.9
22.5
17.5
201020092008
2.5
6.5
13.0
16 Vodafone Group Plc Annual Report 2010
Value added services
Consumer
During the 2010 financial year we launched an exciting new suite of
services called Vodafone 360 particularly catering to the needs of
customers wanting to be always connected both on the move and at
home. This allows customers to keep all their contacts and content in
one place and access the latest information available on the internet.
Vodafone 360 integrates the latest updates from popular social
networking sites, such as Facebook, so customers can stay instantly
up to date with their friends’ latest news.
The Vodafone 360 store gives customers the choice to download from
over 8,000 applications ranging from checking the weather and news to
the latest music and games. All the information, social contacts and
content can also be seamlessly accessed online from PCs and Macs, in
addition to handsets, allowing customers the freedom to connect via
whichever channel is most convenient to them. Vodafone was the first
operator to offer DRM-free bundles and now has the largest number of
paid digital music subscriptions in Europe, with over 500,000 customers.
Applications
Our range of total communications solutions provides customers with
integrated office and mobile voice and data services, such as Vodafone
Always Best Connected, an internet connection management
software tool which manages connections across all network
connection types including Mobile Broadband, Wi-Fi and LAN. This
service allows customers to stay connected to the internet on the best
available connection, simply and securely. The software provides a
simple user experience for managing different connections in the
office, at home, in a hotspot or on the move by automatically
managing the switching between available connection types.
Vodafone 360 is a new internet service for mobile, PC
and Mac. It brings phone, email, chat and social network
contacts together in one place. Vodafone 360 provides
customers with access to games, music and thousands
of applications as well as browsing the internet.
We have continued to diversify and expand
the services we provide to our customers to
meet their total communications needs.
The Vodafone Money Transfer
system is available in three countries
with 13 million customers moving
US$3.6 billion during the year. We
expect to roll-out the service to
further markets later this year.
We provide a wide range
of additional services
to customers.
Applications
Roaming services
Our roaming services
allow Vodafone customers
to make calls and use
data services on other
operators’ mobile networks
whilst travelling abroad.
Over the last three years we 
have reduced the cost of voice
roaming by 38% in Europe.
Vodafone Passport enables

customers to “take their home
tariff abroad” offering greater
price transparency and certainty.
Vodafone Email Plus, Windows

Mobile® Email from Vodafone
and BlackBerry from Vodafone
provide enterprise customers
with real time handheld access
to email, calendar, address book
and other applications.
Vodafone PC Backup and Restore

enables users to remotely store
data securely and automatically
via their internet connection.
Full track music down loads with

more than 2m songs available.
4.5m
Mobile email users , up 29%
Vodafone Passport customers (millions)
Vodafone Money Transfer
Service focus: DRM-free deals with
all four major record labels in 2009
More than 500,000 customers signed up
for music subscription services provided
in partnership with all four major labels
(EMI, Sony, Universal and Warner), making
us the largest provider of paid digital music
subscription services in Europe.
Enables PC users to store data securely
and automatically, allowing access to files
and documents at any time from any
computer with an internet connection,
whether fixed or mobile.
PC Backup and Restore
Vodafone Money Transfer customers
(millions)