Samsung 2005 Annual Report Download - page 59

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A Better Life for All
We believe at Samsung Electronics that we have an important role to play to help make the world a better place
to live. The scope of our domestic charity and volunteer programs is noteworthy. Around two -thirds of all our
employees offer their time and talents to worthy causes either as individuals or through more than 600 service teams.
And now we are taking that same passion local communities around the world. In the United States, we established
“Four Seasons of Hope” in 2002 to raise national awareness and funds, closely partnering with professional athletes,
celebrities and the media, and channel partners Best Buy, Circuit City, CompUSA, and Sears. Specifically, we’ve
raised over 6 million dollars for charities supported by Arnold Palmer, Boomer Esiason, Joe Torre, Jon Bon
Jovi, Magic Johnson, and Wayne Gretzky. Samsung’s “Hope for Education” program was launched in 2004 to
benefit American elementary, middle, and high school students, awarding over a million dollars worth of Samsung
technology to 101 schools across the country. The Samsung DigitAll Hope program began in 2003 to fund local
groups and programs dedicated to helping youth in Australia, Indonesia, Malaysia, the Philippines, Singapore,
Thailand, and Vietnam bridge the digital divide. During the Torino 2006 Olympic Winter Games, Worldwide Olympic
Partner Samsung teamed up with the international humanitarian organization “Right To Play” to put on auctions to
raise money for sports programs for children in underprivileged areas around the world. In addition, Samsung is
one of two exclusive Worldwide Partners to the International Paralympic Movement and sponsored the Torino 2006
Paralympic Winter Games, broadening our contribution to the Olympic Movement and providing hope for every
Paralympic athlete.
57
The company announced eleven winners of the third annual
USD 500,000 “Samsung DigitAll Hope” award. A further USD 30,000
was donated to the Margaret Drive Special School in Singapore.
Samsung Electronics held a charity run to support the National Palace
Museum in Taiwan. About 30,000 participants raised USD 0.5 million
for a cultural fund.
Teaming with Jon Bon Jovi, the official musician of Samsung’s Four
Seasons of Hope, we made significant donations to four Philadelphia
charities for children and families.