Samsung 2005 Annual Report Download - page 28

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Our Digital Media Business continues to invest heavily in the future
as the global competition in electronics intensifies. Being one of the
few electronics companies with deep experience in both A/V and
IT, we posted strong performance for 2005. Our focus remains on
breakthrough premium products, and this has strengthened our top
position in the global market share for CTVs, monitors, and DVD
Combo players. Our business also stayed strong in computers,
where we are constantly raising the bar with stylish, ultra-light
laptops, the world’s smallest personal color laser printers, and
camcorders—while our big screen TVs continue to transform the
very nature of the Digital Convergence Revolution.
High-End Growth In 2005, the Digital Media Business showed
significant growth in the high end of the market, especially in Flat
Panel TVs (FPTV). Our performance was particularly significant at
the premium end of the North American and European markets,
where we surpassed the average growth rate for the industry. We
also transitioned our product focus from DVD players to DVDRs.
In recorded media, we continued to play a lead role in developing
the next generation high definition standards, such as Blu-ray. We
proactively participated in the standardization of home network
technology, acting as the main driver in launching HANA (High-
definition Audio-video Network Alliance) and taking part in the stan-
dardization of DLNA (Digital Living Network Alliance). We continued
to introduce new product concepts, such as memory camcorders.
We acquired an MP3 player business from a subsidiary and more
than doubled its sales. Ranked NO. 2 in the mono laser printer and
26
Financial Highlight
(consolidated)
Net sales
Operating Profits
2004 0.44 trillion of KRW
2005 0.25 trillion of KRW
2005 17.66 trillion of KRW
2004 17.63 trillion of KRW
SPP-2040 Photo Printer
Produces vivid colors and sharp
images without streaking or fading,
using advanced dye transfer
technology that turns digital images
into 4˝x6 ˝ prints in 60 seconds.
Prints from PC, Macintosh, and
PictBridge-enabled cameras.
Sens M70 Notebook PC
World’s first laptop with a 19˝
screen—and it’s even detachable.
A perfect desktop replacement,
with AVS Now multimedia,
Bluetooth, and the powerful
performance of the Intel 915
Express Platform.