Samsung 2005 Annual Report Download - page 51

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52
Alasdair McPhail
Product Designer
Creating All Tomorrow’s Winners
Designers have to be integrators,
combining how a product looks with how it’s used.
Samsung Electronics’ cutting-edge designs have won over two hundred prestigious international awards since
1996—IDEA, iF, G Mark, red dot, and Design for Asia Awards, in addition to hundreds of top domestic honors.
It’s not surprising Samsung has built a solid reputation as the brand to watch for must-have new products that
appeal to style conscious consumers all over the world. We are consistently at the leading edge of groundbreaking
innovations, challenging the established ideas of what is possible. Last year alone, we garnered 62 awards for design,
including 3 from IDEA in the U.S., 19 from iF and 16 from red dot in Germany, and 20 G Mark citations in Japan.
Design