Samsung 2005 Annual Report Download - page 11
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9
Four strategies for leadership
The global economy for 2006 presents a great deal of risk and opportunity for
Samsung Electronics. High oil prices and a weak dollar will continue to put pressure
on the company’s performance. In addition, the collapse of the four barriers; prices,
technologies, regions and added values will continue in the global market, resulting
in even fiercer competition. On the other hand, the commercial launch of broad
services such as DMB and WiBro, and global sporting events such as the World
Cup and Olympic Winter Games, provide great business opportunities. In 2006,
with risks, opportunities, hopes and uncertainties coexisting in the marketplace,
Samsung Electronics will focus on implementing four strategies to lay down the
foundation for becoming a premier global company.
• First, the company will focus on strengthening our current growth engines and
cultivating future ones. Samsung Electronics will maintain our market competitiveness
in memories, displays, mobile handsets, and digital TV through the timely launch
of innovative products that surpass the competition in cost, quality, and design.
In businesses such as printers, system LSI, next generation storage, and air
control systems, the company will continue to deliver innovative technologies
and products to further strengthen our market competitiveness. In addition, the
company will channel more resources into the development and commercialization
of promising future technologies to ensure continuous growth.