Samsung 2005 Annual Report Download - page 57

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55
Olympic Games and Chelsea FC Sponsorships
Sports have proven to be a very effective vehicle for building Samsung’s brand image. The premier example is our
role as The Olympic Partner (TOP) in the wireless communications equipment category. During the Torino 2006
Olympic Winter Games, we provided WOW (Wireless Olympic Works) services, putting games information and
event results onto mobile phones used for Olympic Games Operations. We also set up the Olympic Rendezvous
at Samsung (OR@S) as the central point of our on-site programs for athletes and fans. Over 400,000 people used
the facility and experienced our most advanced mobile equipment. We were also a Presenting Partner for the 2006
Torino Olympic Torch Relay in 61 cities throughout Italy. 10,001 torchbearers, including 1,900 Samsung torchbearers
from 42 countries, covered over 11,000 km during the event. And we will continue as The Olympic Partner for the
Beijing 2008 Olympic Games. In June 2005 Samsung Electronics became the new Official Club Sponsor of the
Chelsea Football Club, one of the rising stars of football on the world stage, with a UK fan base of 2.9 million and
almost 20 million fans worldwide. Sponsorship activities will run in the UK, Europe, Asia, and the Americas.
A warm moment at the Torino 2006 Olympic Torch Relay as the Olympic flame passed by the samsung OR@S for which we were a proud Presenting Partner.