Samsung 2005 Annual Report Download - page 53

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Please find page 53 of the 2005 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Integrating the User Experience
Our commitment and focus is on showing the world unlimited human ingenuity.
As part of this commitment, we have created the position of chief design officer,
giving our designers a direct link to top management, one more way to make sure
our design innovations stay ahead of the competition. To create the product
that people want, we depend heavily on research to help us achieve excellence
in form, feel, and function. Our User Centered Design Lab in Seoul is a home–like
space where we can test, observe, and record the user experience from
every perspective. The Lab develops breakthrough physical, graphic, and
auditory user interfaces, which creates new opportunities to differentiate
ourselves as digital convergence accelerates around the world.
Seung-Ho Lee
Product Designer
“ Samsung Electronics really understands design,
which is rare for a big company. They give
us lots of resources and put us together with
designers from other fields, all over the world.
It’s a great environment to work in.”
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