Samsung 2005 Annual Report Download - page 52

Download and view the complete annual report

Please find page 52 of the 2005 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 148

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148

International Design Teams
Our total design commitment is expressed in our design-driven development, which has resulted in a consistent
stream of new products that clearly differentiate us from our competitors. Because design is important to us,
our designers are too. We appreciate their active imaginations and do everything we can to encourage their
unlimited creativity. Although our main Corporate Design Center is in Seoul, Korea, our virtuoso design teams in
London, Los Angeles, San Francisco, Shanghai, Tokyo, and Milan are equally key. These talented multinational
teams are important contributors to the total design solutions of some of our most advanced products, satisfying
both the aesthetic and functional needs of today’s marketplace. This international network of design centers is
strategically important in developing products for both local and global markets. Being local, each design center is
well positioned to understand and analyze local cultures, living patterns, lifestyles, and trends, letting the best ideas
from around the world cross-pollinate and inspire tomorrow’s “next big thing.”
“ 60% of consumers say they identify
a brand of mobile phone with its
own sounds rather than the physical
design. The sound design I create
for our products is one of the keys to
success in the marketplace.”
“ We use our global network of designers
to get multiple perspectives on the
same problem-these cultural filters
help us to see things we may not have
noticed from a single viewpoint.”
Joo-Yeon Lee
Auditory User Interface
Designer
Jun Lee
Design Analyst
50