Samsung 2005 Annual Report Download - page 37

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HS-B427BB Smart Oven
Smart Oven’s revolutionary
technology uses the optimum mix of
fan oven cooking with microwaves
to deliver perfect cooking in extra-
quick time. Simply scan the unique
“Smart Code” found on food
packaging, and the Smart Oven
controls the rest-perfectly.
HP-A151VC Air Conditioner
This premium air conditioner provides surround
cooling, with 5-Way airflow to cover the room
more evenly. The Silver Nano technology coats
the key components of its interior filtration
system with Silver Nano ions to create a super-
clean, antibacterial and antifungal environment
for you in your home. Our silver solution will
make your life clean and cool.
35
Operating Profits
2004 0.02 trillion of KRW
Net sales
Financial Highlight
(consolidated)
2005 5.61 trillion of KRW
2004 5.38 trillion of KRW
adding Silver Nano anti-bacterial sterilization. By quickly establishing
ourselves in electronic ovens and dishwashers, we’re providing
total kitchen solutions.
Wide-Ranging Innovation In 2006, we’re intensifying our efforts
to build awareness in the U.S. and Europe, the world’s largest
appliance markets. The U.S. represents 20% of the world market
and Samsung is introducing our premium line-up of drum washing
machines and side-by-side refrigerators to cater a migrating
demand for high-end products. In Europe, where our side-by-
side refrigerator has been the best seller for the last four years,
we expanded our kitchen solutions line-up with the launch of our
speed oven and twin convection oven.
In the emerging markets, our strategy lies in building awareness
for our brand with a stronger product line-up and sales infrastructure.
Globally, we will make further advancements to our leading positions
in microwave ovens and vacuum cleaners.
Samsung stands by its commitments to growth via R&D. In
the Digital Appliance Business, the emphasis is on developing
innovative, high value-added products and driving down costs.
In turn, these efforts ensure sustainable profitability moving
forward. We will also continue to expand our presence in the BRIC
countries and the U.S., subsequently relying upon a more global
sales and manufacturing operations to fuel and add momentum
to our growth. Samsung is targeting sales of USD 10 billion by
2010, which will position us as a top-tier global player.
R&D Investment
2004 190
billion of KRW
2005 206 billion of KRW