Samsung 2005 Annual Report Download - page 56

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14.95 (Top 20)
12.55 (Top 21)
10.85 (Top 25)
2005
2004
2003
Global Marketing Exposure
The company sponsors Samsung Running Festivals in cities like Prague, Moscow, Budapest, Sofia and Beijing,
including the Samsung Dubai Marathon, which draws thousands of runners. Since 1997, we have supported the
Samsung Super League, the world’s oldest and most prestigious equestrian competition. And since 1995, we have
been the title sponsor of the Samsung World Championship, known as the “fifth major” on the LPGA tour. Overall
marketing activities also include major outdoor advertisements in New York, London, and Tokyo, as well as outdoor
models on gigantic cellular phone displays at DeGaulle International Airport in Paris. We also participate in major
international exhibitions, including ICES in the U.S. and CeBIT and IFA in Europe. In addition, we put on our own
Samsung Global Road Show, to highlight our most advanced products and key strategies for continued growth and
innovation for both customers and media players from around the world.
54
In June 2005, Samsung Electronics became the new Official Club
Sponsor of the Chelsea Football Club, a rising star internationally,
with almost 20 million fans worldwide.
Samsung’s global marketing activities range far and wide,
often with high impact exposure, like this outdoor display in
New York’s Times Square, at the world center of business.
Samsung sponsored Chelsea FC which won the
Championship Trophy for the 2005/2006 English Premier
League.
Players from around the world gathered in Singapore for
the opening ceremony of the World Cyber Games 2005,
sponsored by Samsung Electronics.
Brand Value
in billions of USD
(Source: BusinessWeek / Interbrand)