Samsung 2005 Annual Report Download - page 36

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The Digital Appliance Business stands by its motto “Imagine
Innovative Living.” We’re creating a new standard for appliance
products as we continue to release products that deliver ever
more convenience, eco-friendliness, well-being, intelligent living
and a higher quality lifestyle to our users.
Expanding the Line The global appliance market is now valued
around USD 170 billion, continuing to grow steadily about 3%
per year in spite of sharp surges in oil and raw materials prices.
Overcoming these challenges, Samsung Electronics’ Digital
Appliance Business showed steady growth in 2005, thanks to
our innovative technologies and designs. In the last two years, we
added a full line of cooking appliances, completing our range of
kitchen products that will support strong future growth. Our product
innovations, high-end designs, and superior technologies have
been recognized around the world. Our Quatro Cooling Refrigerator
was given the “Best of Innovations” award at the International CE
Show 2006, while other products received the iF Design Award, iF
Communication Award, the Red Dot Award, and the DFA Award.
Our refrigerators achieved the “Highest Consumer Satisfaction”
rating by J.D. Power and Associates.
In 2005, we focused on innovative technology across a wide
range of R&D projects. We introduced the world’s first and only
Quatro Cooling Refrigerator with side-by-side convenience—
an upgrade of models which led the market in 33 countries. We
improved our surround-cooling air conditioner with a built-in air
purifying system and revolutionized our drum washing machine by
34
Hye-Soon Yang
Environment-friendly Technology Researcher
2005 0.03 trillion of KRW
“
Environmental friendliness is our primary concern – save energy
and water, reduce pollutants, eliminate toxic materials.”