Samsung 2005 Annual Report Download - page 10

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8
From world-class company to premier global company
Knowing that the road to becoming a premier global company starts with
exceptional human resources, innovative technologies, and high brand value,
Samsung Electronics is focusing on these core areas. First, the company
aggressively searches for and recruits talented people to strengthen our
competitiveness for future technologies. As of the end of 2005, more than 12,000
employees have a master’s degree or a doctorate and over 25% of the workforce
is involved in R&D efforts.
As a result of the company’s commitment to recruiting and retaining talented
people, it was able to showcase our technology leadership by first to develop
50-nanometer 16Gb NAND flash memory and Mobile WiMAX, next generation
wireless communication technology. During the Busan APEC Summit in November
2005, we reinforced our leadership in the global IT industry by successfully
demonstrating WiBro technology. Samsung Electronics is also investing heavily
in our brand equity through overseas marketing campaigns for our premium
products. As a result of such efforts, Samsung is positioned 20th (USD 15 billion in
value) in the Interbrand and BusinessWeek annual ranking of The 100 Top Global
Brands, and placed 7th among global IT companies, reaffirming our status as one
of the world’s most valuable brands.