Samsung 2005 Annual Report Download - page 55
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Please find page 55 of the 2005 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Innovating the Brand
Seeking new opportunities to engage people
emotionally in the midst of their lives.
Since the early 1990’s, we have been executing a comprehensive brand strategy based on quality, with a premium
focus. We invest around USD 3 billion a year in brand marketing activities, and it is money well spent. In Interbrand’s
annual rankings of the world’s top 100 brands published by BusinessWeek, we broke into the top 20 in 2005.
Most impressively, we posted the biggest gain in value of any Global 100 brand for the last five years, with a
186% surge to USD 14.9 billion by the end of 2004. Heading into the future, we will continue to stand for bringing
technology, design, and emotion into people’s lives.
Brand Marketing
Ye-Ji Kim
Marketer