Lexmark 2013 Annual Report Download - page 15

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Perceptive Software also continued to expand its content and process platform with the release of Perceptive Content 6.8. Perceptive
Content 6.8 provides Unicode support and translations into Japanese, Chinese and Korean. Finally, Perceptive Software released
mobile applications for Apple and Android devices. The mobile applications allow users to participate in workflow, view documents
and edit custom forms.
Perceptive Search, Capture, VNA and BPM also had incremental product releases in 2013. Perceptive Core, an integrated platform, to
provide capture, workflow and integration services to all of the products was released in 2013.
o Solutions
Designed from Perceptive Software’s software platform, including the capture, content, process and search suites, Perceptive Software
offers industry specific solutions of varying levels of functionality and sophistication across target industries — healthcare, higher
education, government, and financial services — as well as select back office functions — accounting, human resources, and
contracts. These solutions are comprised of select products, best practice templates, and industry specific deployment methodologies
that account for the unique differences deploying across industries. These solutions are documented and present various levels of
automation based on the needs of the specific customer according to the cost, schedule, and scope of their respective projects.
In 2013, a number of these solutions were enhanced with emphasis on the Healthcare clinical market segment specifically related to
helping manage the EMR systems and the corresponding patient chart review processes. Integrations with leading EMR providers
were also enhanced in 2013. In addition, with the acquisitions of Acuo in 2012 and PACSGEAR in 2013, Perceptive Software will
also be able to immediately offer VNA and healthcare imaging solutions to healthcare customers. The merger of these technologies
will also give customers a single, enterprise-wide access platform for clinical content via any EMR system.
Perceptive Software strengthened its leadership position in Higher Education with the release of Intelligent Capture for Transcripts.
The integrated solution utilizes the intelligent data capture engine to capture student information and reduce the manual processing
times of transcripts.
Perceptive Software released multiple new solutions for the Back Office. Supplier Management offers customers the ability to
document, approve and control their existing and new supplier base. In addition, the General Ledger Journal Entry solution provides
the ability to document, approve and control their manually created ledger journal transactions. Finally, the Onboarding solution
enables new hires to electronically complete paperwork prior to their first day.
In addition, Perceptive Software launched integrated connectors to major ERP and CRM providers including Microsoft Dynamics AX,
Microsoft Dynamics CRM, Microsoft SharePoint, PeopleSoft and SAP.
Perceptive Capture and Perceptive Search, which provide the aforementioned intelligent data capture and search capabilities, enable
businesses to dramatically improve the efficiency of processes in accounts payable, accounts receivable, order management and
benefits processing, as well as transcript processing in higher education, by extracting needed data automatically from business
documents received as paper or electronically in a variety of forms such PDFs and TIFs. Perceptive Capture’s very high rate of data
extraction is achieved through the use of patented search and machine learning technologies that allow its extraction rate to improve
with time. This extracted data is matched against master data from existing customer systems to intelligently integrate with ERPs or
other systems and speed the business process. Perceptive Search provides business users the ability to search virtually any repository
in their IT environment, to identify needed documents or information stored within those documents. This includes the creation of
entities and relationships that uncover patterns related to the desired information.
Marketing and Distribution — Perceptive Software
Perceptive Software uses a direct to market sales and broad lead generation approach, employing internal sales and marketing teams
that are segmented by industry sector — specifically healthcare, education, public sector/government, and cross industry, which
includes areas such as retail, banking, insurance and manufacturing. With its headquarters in Shawnee, Kansas, Perceptive Software
also has business offices co-located with ISS around the world. Perceptive Software also offers a direct channel partner program that
allows authorized third-party resellers to market and sell Perceptive Software products and solutions to a distributed market.
Perceptive Software offers to license its software products and solutions in a variety of ways. The traditional method is to offer
licenses perpetually, with customers paying up front for the software/solution and then paying for on-going maintenance and support
services, generally on an annual basis. This traditional model can be hosted by the customer or Perceptive Software.
Perceptive Software also offers its software and solutions under a SaaS model where customers pay on a subscription basis. Such
payments can be made quarterly or annually. Under the SaaS business model, Perceptive Software generally manages and operates the
system and associated infrastructure in its secure data centers, allowing the customer to maintain focus on their business and
customers. The SaaS option offers the benefit of lower initial cost to the customer and enables them to take advantage of newly
11