Lenovo 2015 Annual Report Download - page 25
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23
2014/15 Annual Report Lenovo Group Limited
Risk Description Key Risk Mitigations
Business Risk
The Group operates in a highly competitive industry
which faces rapid changes in market trends, consumer
preferences and constantly evolving technological
advances in hardware performance, software features
and functionality. We face aggressive product and price
competition from competitors.
Failure to respond effectively to changes in market
trends or consumer preferences at competitive prices
against the backdrop of global slowdown in the
traditional PC market could harm our competitive
position.
Continual reviews of competition and market trends.
Maintain a competitive position through commitments to
innovate and build a broad product portfolio and grow
brand name to differentiate the Group and gain market
recognition.
Execution of clear strategy to protect and drive
profitability in the core PC business, while diversifying
by attacking in the faster growing Mobile and Enterprise
businesses.
The Group operates globally and as such our results
could be impacted by global and regional changes in
macro-economic and socio-political conditions and
regulatory environments.
Adverse economic conditions may result in
postponements or decreased spending amid concern
over weak economic conditions. In addition, they may
contribute to potential supply chain volatility, causing
potential product shortages or delays and insolvency of
key suppliers.
Ongoing unstable political conditions and changes in
regulatory or legal regulations in one or several countries
may increase the cost of operations and expose the
Group to potential liability.
The Group has diversified its geographic sources of
revenue and profit to reduce its dependency on any
single country or region.