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21
2014/15 Annual Report Lenovo Group Limited
Americas (AG)
Americas accounted for 26 percent of the Group’s total revenue driven by growth across all products. Lenovo’s PC
unit shipments in AG grew by 4 percent year-on-year, an 8-point premium to the market, driven by strong growth in
consumer businesses. The Group’s market share increased by 0.9 percentage points from a year ago to a record-
high of 11.7 percent, according to preliminary industry estimates. The Group continued to deliver solid growth in
the North America region driven by balanced growth in both consumer and commercial businesses, and further
increased its market share in North America by 0.5 points to 10.9 percent year-on year. However, the Group’s
performance in Brazil was still impacted by the weak market environment, though actions have been taken to
stabilize the business.
The Group’s smartphone shipments have achieved strong growth in the region during the period under review,
thanks to the inclusion of Motorola. The Group’s EBG business is preparing to attack and gain more enterprise
customers in the future.
The Group earned US$8 million operating profit in the region, and operating margin was 0.1 percent, a decrease of
0.7 percentage point year-on-year. The decrease was mainly attributable to the poor performance in Brazil.
Asia Pacific (AP)
Asia Pacific accounted for 14 percent of the Group’s total revenue. The Group continued to drive strong profitable
growth in its businesses in AP during the year under review. The Group’s PC shipments achieved a 6-point premium
growth to the market driven by strong shipments growth in ASEAN and ANZ regions with year-on-year growth of 8
percent and 51 percent, respectively. The Group’s market share in AP increased by 0.9 percentage points year-on-
year, to a record high of 15.7 percent during the period under review, according to preliminary industry estimates.
The Group also achieved strong growth in smartphones driven by strong growth from Motorola during the period
under review. The Group’s EBG business will leverage its existing PC channel expertise and product portfolio from
System X to accelerate the business in the future.
Profit before taxation increased by 176 percent to US$302 million during the fiscal year and operating margin was 4.6
percent, an increase of 2.8 percentage points year-on-year.
Europe-Middle East-Africa (EMEA)
EMEA accounted for 28 percent of the Group’s total revenue. Lenovo’s PC unit shipments in EMEA grew by 35
percent year-on-year, which was a 32-point premium to the market. The Group’s market share in EMEA increased
by 4.5 percentage points year-on-year to a record high of 19.4 percent for the fiscal year, according to preliminary
industry estimates. Strong year-on-year unit shipments growth and share gains were recorded across all EMEA
regions during the period under review.