Lenovo 2015 Annual Report Download - page 13

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ORGANIZED TO DRIVE GROWTH
Even though Lenovo is far larger and a much more diverse business than even a few years
ago, our clear Protect and Attack strategy continues to guide our growth.
To provide better focus and to drive these diverse businesses to meet these objectives,
we have reorganized our company by combining our PC and Enterprise business groups
into a single strategic business unit. This combined unit enables us to better leverage our
comprehensive portfolio for customers and partners, and to drive savings across our supply
chain, procurement and R&D. Our Mobile Business Group and Ecosystem & Cloud will
continue to focus on driving growth and innovation. This organizational structure increases
focus where alignment synergies exist, and aligns our leadership strengths and talent.
Most importantly, our strategy will be driven by a new mission: to transform from a product-
centric company to a customer-centric company. To ensure we truly own relationships with
the people who use our products every day, we will focus on two transformations. First,
from a product perspective, we will do more than simply make the best hardware, but
will create a fusion of hardware, software and cloud service platform, what we call 3-in-1
devices. Second, from a business model perspective, we will create multiple touch points to
engage the people using our products, treating each essentially as a relationship customer.
Through this combination, we will focus on solving customer pain points and ensuring we
deliver the best customer experience.
READY FOR THE FUTURE
In the past year, we took bold action to build an even stronger foundation for our
future. Now, we are ready to take the next steps. Lenovo will never stand still.
Instead, we will be bold and will lead the next wave of innovations that make
our customers’ lives more productive and more enjoyable. We will continue
to balance delivering strong short-term performance with long-term growth,
making Lenovo a leader today and well into the future.
I am confident that all the great innovations and results we’ve
accomplished already will be eclipsed by the even more remarkable
achievements in Lenovo’s future.
Thank you.
Yang Yuanqing
Chairman and Chief Executive Officer Vibe band
11
2014/15 Annual Report Lenovo Group Limited