Volvo 2012 Annual Report Download - page 51

− We have a very strong presence in Peru, a
strong image and a high level of customer satis-
faction, says Roger Alm, president of Latin
American sales for Volvo Group Trucks Sales
and Marketing Americas. We are market leaders
in heavy-duty trucks and the new investment will
help us support the expansion of our business in
the country. The Volvo truck fleet in Peru is
around 17,500 trucks and the fleet is expanding.
The Peruvian facility is the first multi-brand
operation of the Volvo Group in South America,
given that it will support Volvo, Mack and UD
Trucks.
Strong position
The Peruvian market for heavy-duty trucks
amounted to 9,985 vehicles during 2012, com-
pared with 8,441 trucks during 2011.
In terms of the Volvo truck brand, Peru is the
second largest market in the continent. 2011
was a record year in Peru and a total of 2,040
Volvo branded trucks were sold, a historical
record since Volvo entered the market 50 years
ago. During 2012, the market weakened some-
what in the mining segment, compensated with
increase in the long haul. During the year 1,973
Volvo trucks were sold, which gave Volvo a
market-leading position and a market share of
19.8%.
The Volvo Group has been successful in the
Peruvian market and has increased the sales
volume in the heavy-duty segment in recent
years, from 241 units in 2000 to 2,100 units in
2012.
On June 12, the Volvo Group opened its new base of operations in Peru.
With a total area of 56,500 square meters, the facilities will serve as a
hub for commercial and after-market activities supporting Volvo, Mack
and UD Trucks, Volvo Buses, as well as Volvo Penta marine and
industrial engines. SEK 130 M is being invested in the new facilities.
During 2012, 127 Mack trucks were also sold,
which gave a market share of 1.4%. Having
access to several brands means that the Volvo
Group can offer customers in many important
segments of the market the exact type of truck
they demand.
Large mining transports
Peru is one of the world’s largest producers of
copper and silver and a major supplier of gold,
zinc, lead and other minerals. The mining industry
accounts for roughly 15% of the country’s GDP.
− Our trucks are ideal to address the require-
ments of Peruvian carriers in the mining and
long distance freight segments, said Rolf Smed-
berg, who was Managing Director of Volvo Peru
from 2006 to 2012, when he retired and was
succeeded by Marcus Högberg.
Training center for mechanics and drivers
The new Volvo Group Peru facilities are located
in Lurín along the coast south of the capital,
Lima. Lurín is a popular area which is attractive
for both employees and other stakeholders. The
new venue will also feature a training center for
service technicians and drivers/operators,
equipped with the leading edge in Volvo, Mack,
UD and Volvo Penta equipment and training
infrastructure.
11 12
2.9
2.4
Volvo Group net
sales in Peru
SEK bn
The Volvo Group invests in Peru
47