Volvo 2012 Annual Report Download - page 18

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Driva organisk tillväxt
Förbättra lönsamheten
2.1 We will achieve 99% product availability contribut-
ing to “strengthen customer business partnership”
The first strategic objective within this area is to
achieve up to 99% product availability, since uptime
is a decisive factor for our customers. Reaching this
level will require improved product quality, measures
to avoid unplanned stops, rapid truck repair, and opti-
mized preventive maintenance to reduce downtime.
2.2 Drive retail excellence by implementation of an
integrated customer interface tool
We must strengthen the way our processes and tools
support our personnel at all customer touch points,
providing them with an overview of the total business
relationship with a particular customer. This will
improve our ability to offer our customers the right
products and services. Examples of areas to address
include the retail process, system architecture, infor-
mation management and information sharing.
2.3 Each brand to rank number 1 on decided brand
attributes in competitive set
The Volvo Group’s portfolio of brands as a whole
can capture a larger share of the total trucks
market if we utilize the full potential of each of
our brands. Working with customer segmentation
and distinct brand attributes will be decisive in
terms of how we position each brand in the market
to enable the best opportunities for growth.
The Group's strong brand are important assets. By
selling products under different brands, the Group
can address many different customer and market
segments in mature as well as growth markets. Read
more on page 22. More information on the Volvo
Groups' service offering is available on page 28.
Drive organic
revenue growth
Improve
profitability
Focus area 2:
Strengthen customer
business partnership
Success is based on being the
best at solving our customers’ problems and
strengthening their operational performance.
This is a key factor in building customer loyalty
and becoming our customers’ preferred busi-
ness partner.
2
A GLOBAL GROUP 2012 STRATEGY STRATEGIC APPROACH
14