Volvo 2012 Annual Report Download - page 14

Our values
The Volvo Group views its corporate culture as
a unique asset, since it is difficult for competi-
tors to copy. By applying and strengthening the
expertise and culture we have built up over the
years, we can achieve our vision.
Quality, safety and environmental care are the
values that form the Volvo Group’s common base
and are important components of our corporate
culture. The core values have a long tradition and
permeate our organization, our products and our
way of working. They are an important part of
corporate social responsibility, and our goal is to
maintain a leading position in these areas.
Our vision
The Volvo Group's vision is to become the world
leader in sustainable transport solutions by:
• creating value for customers in
selected segments
• pioneering products and services for
the transport and infrastructure industries
• driving quality, safety and environmental care
• working with energy, passion and respect
for the individual.
A GLOBAL GROUP 2012 STRATEGY STRATEGIC APPROACH
Volvo Group Wanted
position 2020
• We are among the most profitable
in our industry.
• We are our customers’ closest
business partners.
• We have captured profitable
growth opportunities.
• We are proven innovators of energy-efficient
transport and infrastructure solutions.
• We are a global team of high
performing people.
Quality
Quality is an expression of our goal to offer reli-
able products and services. In all aspects of our
operations, from product development and pro-
duction to delivery and customer support, the
focus shall be on customers’ needs and expect-
ations. Our goal is to meet or exceed their expect-
ations. With a customer focus based on every-
one’s commitment and participation, our aim is
to be number one in customer satisfaction. This
is based on a culture in which all employees are
responsive and aware of what must be accom-
plished to be the best business partner.
Safety
Safety pertains to how our products are used in
society. We have had a leading position in issues
regarding safety for a long time; our goal is to main-
tain this position. A focus on safety is an integral
part of our product development work. Our employees
are highly aware of safety issues, and the know-
ledge gained from our internal crash investigations
is applied in product development. Our goal is to
reduce the risk of accidents and mitigate the con-
sequences of any accidents that may occur as well
as to improve the personal safety and the work
environment of the drivers of our vehicles and
equipment. Our long-term vision is zero accidents.
Environmental care
We believe that it is self-evident that our products
and our operations shall have the lowest possible
adverse impact on the environment. We are work-
ing to further improve energy efficiency and to
reduce emissions in all aspects of our business,
with particular focus on the use of our products.
Our goal is for the Volvo Group to be ranked as a
leader in environmental care within our industry.
To achieve this goal, we strive for a holistic view,
continuous improvement, technical development
and efficient resource utilization.
The Volvo Group is part of the global society as well as many local societies. This provides us with the
opportunity and ability to influence and contribute to social and business development. We strive to act
responsibly, take into account the opinions of various stakeholders and create value for our shareholders
and society. The overall objective is to become the world leader in sustainable transport solutions.
Vision, Core values and Wanted position
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