Volvo 2012 Annual Report Download - page 19
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3.2 Establish required commercial presence to sup-
port revenue growth by 50% in APAC (Asia
Pacific) and 25% in Africa
New markets are emerging and we must lie ahead
of the projected growth curve. This requires that we
cover strategic locations, understand the specifics
of selected emerging markets, and adapt our busi-
ness models accordingly.
3.3 Establish required Order to Delivery footprint
and supply chain in APAC and Africa achieving
lead time reduction by 15% and capital tied up
reduction by 15%
This relates to further developing what has already
been built up and set in motion in the Asia Pacific
region, and gearing up in Africa to match our com-
mercial ambitions for that continent. Reaching this
target will require action in such areas as sourcing
strategies and supplier performance, as well as
industrial and logistical structure.
3.4 Increase aftermarket sales per unit in operation
by 12%, including total commercial solution offer
for second and third owner
This objective aims to increase our share of the
aftermarket business, covering the first, second
and third owner of the trucks. We will achieve this
by providing a competitive offering for parts and
services wherever the location of the vehicles.
Our offering should encompass all of our
customers’ needs.
3.5 Build 1 billion SEK new businesses comple-
mentary to existing offering
We recognize the potential for new business, and
for expanding our current offering, in such areas
such as vehicle productivity. Other examples include
revenue streams from the truck end-of-life phase
and from services facilitated by connected vehicles.
In addition to South America and Eastern
Europe, Asia and Africa are important growth
markets for the Volvo Group. Read more
about the Volvo Group's development in
Africa on page 52.
3.1 By optimizing the brand assets become number 1
or 2 in combined Group Trucks HD market share
Our brand portfolio represents a unique strength. It
is our goal to become number 1 or 2 in combined
Group Trucks market share for heavy duty trucks in
mature markets. In a number of markets we can
optimize the manner in which we use our brand
portfolio, also addressing new customer segments.
Other measures include ensuring the right product
quality and the appropriate coverage in sales and
service networks.
Focus area 3:
Capture profitable growth
opportunities
We want to retain and strengthen
our position as a profitable and global player in
the truck industry. This is crucial given that high
volumes help us achieve economies of scale
and maintain our priority position among sup-
pliers and retailers. Organic sales growth
should be on par with or surpass the weighted
average for our competitors.
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