Volvo 2012 Annual Report Download - page 50

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A GLOBAL GROUP 2012 GROUP PERFORMANCE DEVELOPMENT BY CONTINENT – SOUTH AMERICA
The second largest
market for Volvo trucks
in South America
Peru
• Area: 1,285,216 km2
• Population: 29 million (2011 estimate)
• Capital: Lima with 8,5 million inhabitants
• Other big cities: Arequipa (785,000),
Trujillo (683,000), Chiclayo (520,000),
Piura (378,000) and Iquitos (371,000)
Volvo Group in Peru
• Number of employees: 274
• Net sales: SEK 2,861 M
• New, multi-brand base of operation
opened in 2012.
Brand loyalty runs in
the family
Santiago Rodríguez Banda S.A.C. is a family
owned carrier company with workshops in the
cities of Arequipa and Lima, Peru. In the mid-
1970s, the Rodríguez brothers, founders of
the company, bought the first Volvo N88 truck
to enter the Peruvian market. Since then,
loyalty to the brand has been added to the
family tradition. Currently, the second genera-
tion of the family runs the company, whose
fleet of 41 trucks is composed of 100% Volvo
vehicles.
FOCUS PERU
46