Volvo 2012 Annual Report Download - page 27
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Volvo
The Volvo brand, which has
been built up since 1928,
enjoys a solid position world-
wide. It is one of the world's
best known and respected
brands within trucks. It is asso-
ciated with the Group's core
values - quality, safety and
environmental care.
Renault Trucks
Renault Trucks is one of the
largest European manufactur-
ers of commercial vehicles, with
its origins in the Renault auto-
mobile company that was
founded in 1898, and in Berliet,
founded in 1895. Renault
Trucks are renowned for its
innovative and caring approach
to efficiency and economy.
UD Trucks
UD Trucks was established in
1935 and is one of the world's
leading manufacturers of
trucks and buses. UD Trucks
markets light, medium and
heavy-duty trucks, buses
and bus chassis, engines
and vehicle components.
Mack
For more than a century Mack
has been one of the largest
manufacturers of heavy-duty
trucks in North America, and
focused on commercial vehi-
cles from the start. Today,
Mack is one of the strongest
heavy- duty truck brands in the
North American market.
Eicher
Eicher is one of the largest
players in the Indian commer-
cial vehicle market and the
obvious choice in the basic and
value segments for customers
with high demands on profita-
bility, flexibility and driver
effectiveness.
Volvo Penta
Volvo Penta is one of the
strongest and most global
brand names in the engine
industry. In addition to quality,
safety and environment, Volvo
Penta is associated with innova-
tive and performance-oriented
products.
SDLG
SDLG is a leading brand in the
Chinese construction machinery
industry, especially for wheel
loaders. The SDLG brand is sold
primarily in China and other
emerging markets.
Volvo
The Volvo brand, which has
been built up over decades,
enjoys a solid position world-
wide. It is one of the world's
best known and respected
brands within buses and con-
struction equipment. It is asso-
ciated with the Group's core
values - quality, safety and
environmental care.
Prevost
Prevost is a leading North
American manufacturer of pre-
mium touring coaches and bus
shells for high-end motorhomes
and specialty conversions.
Nova Bus
Nova Bus is a leading North
American provider of sustaina-
ble transit solutions, including
environmentally-friendly buses,
high-capacity vehicles and
integrated intelligent
transportation systems.
TRUCK BRANDS
– full market coverage with future positioning
BRANDS IN OTHER AREAS
Demand for total solutions
Premium
segment
High-end
segment
Value
segment
Basic
segment
Vocational
Japan
23