Virgin Media 2011 Annual Report Download - page 55

Summary Mobile Statistics
Selected statistics for our mobile customers, for the three months ended December 31, 2011 as well as for
the four prior quarters, are set forth in the table below. We believe that the presentation of these statistics is
important in understanding trends in our mobile operations. Between December 31, 2011 and December 31,
2010, the number of mobile customers decreased by a net 31,600 customers. Contract customer net gains of
313,100 were offset by net losses of 344,700 prepay customers. The growth in contract customers reflects our
strategy of using our own sales channels and cross-selling mobile contracts to our cable and non-cable customers.
The decline in prepay customers reflects increased competition in the prepay market and our strategy of
migrating prepay customers to contracts due to lower churn, higher ARPU and higher overall lifetime value of
contract customers.
Three months ended
December 31,
2011
September 30,
2011
June 30,
2011
March 31,
2011
December 31,
2010
Contract mobile customers(1):
Opening contract mobile customers ...... 1,421,400 1,346,600 1,263,400 1,210,800 1,154,700
Net contract mobile customer additions . . . 102,500 74,800 83,200 52,600 56,100
Closing contract mobile customers ...... 1,523,900 1,421,400 1,346,600 1,263,400 1,210,800
Prepay mobile customers(1):
Opening prepay mobile customers ....... 1,566,900 1,705,200 1,737,800 1,858,100 1,912,300
Net prepay mobile customer
disconnections .................... (53,500) (138,300) (32,600) (120,300) (54,200)
Closing prepay mobile customers ....... 1,513,400 1,566,900 1,705,200 1,737,800 1,858,100
Total closing mobile customers:(1) ....... 3,037,300 2,988,300 3,051,800 3,001,200 3,068,900
Mobile average revenue per user(2) ....... £ 15.46 £ 15.22 £ 14.27 £ 14.70 £ 15.16
Mobile ARPU calculation:
Mobile service revenue (millions) ....... £ 138.9 £ 138.1 £ 129.3 £ 133.4 £ 138.7
Average mobile customers ............. 2,995,500 3,022,900 3,022,500 3,023,800 3,050,000
(1) Mobile customer information is for active customers. Prepay customers are defined as active customers if they have made an outbound
call or text in the preceding 30 days. Contract customers are defined as active customers if they have entered into a contract with Virgin
Mobile for a minimum 30-day period and have not been disconnected. Contract mobile customers include customers who have taken
either a mobile service or a mobile broadband contract.
(2) Mobile monthly average revenue per user, or Mobile ARPU, is calculated on a quarterly basis by dividing mobile service revenue
(contract and prepay) for the period by the average number of active customers (contract and prepay) for the period, divided by three.
The average number of customers is calculated by adding the number of customers at the start of the quarter and at the end of each month
of the quarter and dividing by four.
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