Tesco 2011 Annual Report Download - page 43

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TESCO VALUE AND FINEST IN THE UK
Customers appreciate the quality and breadth of our range and we are
continuing to innovate in this area, particularly with our Pillar brands.
The popularity of our Pillar brands with customers has meant that
Tesco Value has become the second largest food brand in the UK –
ahead of Coca-Cola – with sales of more than £1 billion a year.
Tesco Value is only pushed into second place by Tesco Finest. More
than half of our customers buy from the Finest range on a regular basis,
from Finest spectacles to Finest Restaurant Collection ready meals,
making it an important component of our sales mix. £1bn
Both Finest and
Value now sell
more than £1bn
each year
TESCO PLC Annual Report and Financial Statements 2011
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39
Overview Business review Governance Financial statements