Tesco 2011 Annual Report Download - page 42
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To be a creator of
highly valued brands
Tesco has been an industry leader in branding for many
years using our broad appeal, wide product assortment
and global supply chains to develop businesses that deliver
reliable, innovative and great value brands for customers.
The creation and spread of a number of strong brands
has helped us to become a growth company, trusted by
customers, valued by staff, respected by communities
and profitable forshareholders.
A brand is a promise, a set of fundamental principles that define a
product or business. It is an intangible representation of what a company
stands for in the minds of its customers and other stakeholders.
Retail brands
Product brands Pillar brands
38
—
TESCO PLC Annual Report and Financial Statements 2011
BUSINESS REVIEW
Building brands