Tesco 2011 Annual Report Download - page 21

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No.1
reason for customers
switching to Tesco
CLUBCARD
Clubcard continues to play an important role in earning customers’
loyalty. We’ve continued to invest in Double Points, we have
introduced the Big Clubcard Voucher Exchange and we have
expanded our Partner Reward Scheme.
TESCO PLC Annual Report and Financial Statements 2011
17
Overview Business review Governance Financial statements