SunTrust 2005 Annual Report Download - page 4

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2SUNTRUST 2005 ANNUAL REPORT
we see beyond your financial plan
We see SunTrust clients as individuals: real people with
immediate needs and long-term goals. And we see why
they plan and invest for the future: a first home … a
relaxed retirement … a bright ninth-grader with dreams of
college. Our clients and their families are as diverse and as
continually evolving as the growing communities we
serve. Yet every SunTrust success story has the same foun-
dation: personal interest, in-depth understanding, and
responsive service. People like the ease of online banking
and ATMs—but they also value face-to-face contact. So
does SunTrust. We listen first, which allows us to learn
what our clients need for today and want for tomorrow.
Listening also guides us in applying SunTrust resources
and expertise to help our clients achieve their goals. We cre-
ate customized solutions that are efficient and effective —
and convenient. In 2005, SunTrust opened new branches
and mortgage offices, improved online banking capabili-
ties, and updated ATMs. We improved accessibility by
extending branch hours. We enhanced our call center capa-
bilities for consumer and small business clients. In part-
nership with retailers like Wal-Mart, Kroger, Publix, and
Safeway, we provided added convenience for clients in
their favorite places to shop. SunTrust is working to be our
clients’ bank for life.