Rogers 2008 Annual Report Download - page 99

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ROGERS COMMUNICATIONS INC. 2008 ANNUAL REPORT 95
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
In addition, Cable consists of the following reportable segments:
2008 2007
Rogers Corporate Rogers Corporate
Cable Business Rogers items and Total Cable Business Rogers items and Total
Operations Solutions Retail eliminations Cable Operations Solutions Retail eliminations Cable
Operating revenue $ 2,878 $ 526 $ 417 $ (12) $ 3,809 $ 2,603 $ 571 $ 393 $ (9) $ 3,558
Cost of sales 197 197 186 186
Sales and marketing 248 26 192 466 257 75 187 519
Operating, general
and administrative* 1,459 441 25 (12) 1,913 1,338 484 24 (9) 1,837
1,171 59 3 1,233 1,008 12 (4) 1,016
Stock option plan amendment* 106 2 5 113
Integration and restructuring 9 6 5 20 9 29 38
Stock-based expense (recovery) * (30) (1) (1) (32) 10 1 11
Adjustment for CRTC Part II
fees decision* 25 25
Contract renegotiation fee* 52 52
1,167 54 (1) 1,220 831 (19) (10) 802
Depreciation and amortization 791 737
Operating income (loss) $ 429 $ 65
Additions to PP&E $ 829 $ 36 $ 21 $ $ 886 $ 710 $ 83 $ 21 $ $ 814
Goodwill $ 982 $ $ $ $ 982 $ 926 $ $ $ $ 926
Total assets $ 4,003 $ 1,210 $ 265 $ (325) $ 5,153 $ 3,330 $ 1,723 $ 257 $ (99) $ 5,211
*Included with operating, general and administrative operating expenses in consolidated statements of income.
(B) PRODUCT REVENUE:
Revenue is comprised of the following:
2008 2007
Wireless:
Postpaid $ 5,548 $ 4,868
Prepaid 285 273
One-way messaging 10 13
Network revenue 5,843 5,154
Equipment sales 492 349
6,335 5,503
Cable:
Cable Operations 2,878 2,603
Rogers Business Solutions (“RBS”) 526 571
Rogers Retail 417 393
Intercompany eliminations (12) (9)
3,809 3,558
Media:
Advertising 758 629
Circulation and subscription 184 164
Retail 276 282
Blue Jays/Sports Entertainment 198 172
Other 80 70
1,496 1,317
Corporate items and intercompany eliminations (305) (255)
$ 11,335 $ 10,123