Rogers 2008 Annual Report Download - page 19

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ROGERS COMMUNICATIONS INC. 2008 ANNUAL REPORT 15
TOGETHER WITH
OUR COMMUNITIES
ROGERS COMMUNICATIONS INC. 2008 ANNUAL REPORT 15
FOOD
BANKS
SAFE & ACTIVE
CHILDREN
WOMEN’S
SHELTERS
COMMUNITY
NEWS & EVENTS
CELL PHONE
RECYCLING
ACCESSIBLE
SERVICES
MULTICULTURAL
PROGRAMMING
ARTS &
CULTURE
GREEN PAPER
POLICIES
Rogers supports initiatives that are as diverse as Canada’s communities.
We support programs that are dedicated to keeping children
healthy, safe and active, both in the community and on-line. We
support kids’ sports, partner with Internet safety organizations
to combat the sexual exploitation of children on-line, assist in the
recovery of lost children, and volunteer to keep children safe on
Halloween through Rogers Pumpkin Patrol.
We are also a long-term supporter of local food banks, helping
Canada’s neediest families during times of hardship. As the offi-
cial wireless sponsor of the “Phones for Food” cell phone recycling
program, Rogers has helped generate funds to provide emergency
food assistance to Food Banks Canada while diverting more than
360,000 cell phones from landfills.
In the wireless device supply chain, Rogers continually seeks to
reduce environmental impacts by shrinking packaging, moving user
manuals on-line, and favouring USB, Bluetooth and Energy Star-
based accessories.
As Canada’s largest magazine publisher, Rogers has a strong commit-
ment to environmentally sound paper sourcing that ensures respon-
sible forest management, the efficient use of natural resources,
pollution reduction and a reduction in greenhouse gas emissions.