Rogers 2008 Annual Report Download - page 84

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80 ROGERS COMMUNICATIONS INC. 2008 ANNUAL REPORT
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
WIRELESS NON-GAAP CALCULATIONS (1)
Years ended December 31,
(In millions of dollars, subscribers in thousands, except ARPU figures and operating profit margin) 2008 2007
Postpaid ARPU (monthly)
Postpaid (voice and data) revenue $ 5,548 $ 4,868
Divided by: average postpaid wireless voice and data subscribers 6,142 5,618
Divided by: 12 months 12 12
$ 75.27 $ 72.21
Prepaid ARPU (monthly)
Prepaid (voice and data) revenue $ 285 $ 273
Divided by: average prepaid subscribers 1,426 1,382
Divided by: 12 months 12 12
$ 16.65 $ 16.46
Cost of acquisition per gross addition
Total sales and marketing expenses $ 691 $ 653
Equipment margin loss (acquisition related) 219 149
$ 910 $ 802
Divided by: total gross wireless additions (postpaid, prepaid and one-way messaging) 1,982 1,998
$ 459 $ 401
Operating expense per average subscriber (monthly)
Operating, general and administrative expenses $ 1,833 $ 1,558
Equipment margin loss (retention related) 294 205
$ 2,127 $ 1,763
Divided by: average total wireless subscribers 7,678 7,128
Divided by: 12 months 12 12
$ 23.09 $ 20.61
Equipment margin loss
Equipment sales $ 492 $ 349
Cost of equipment sales (1,005) (703)
$ (513) $ (354)
Acquisition related $ (219) $ (149)
Retention related (294) (205)
$ (513) $ (354)
Adjusted operating profit margin
Adjusted operating profit $ 2,806 $ 2,589
Divided by network revenue 5,843 5,154
Adjusted operating profit margin 48.0% 50.2%
(1) For definitions of key performance indicators and non-GAAP measures, see the section entitled “Key Performance Indicators and Non-GAAP Measures”.